Jennifer Earle Chocolate Expert

At Chocolate Ecstasy Tours, we love:

Filling You Up With Treats!
We guarantee that you will leave your Chocolate Ecstasy Tour completely full of chocolate, ice cream and/or sweet treats (as promised in the name!).  It might not actually be the most chocolate you’ve ever eaten in one period, but because everything we taste is of very high quality it’s so satisfying. Like a piece of decadent chocolate cake at a great restaurant. But if you're not done at the end, we'll get you more!    

Telling stories
Ever wondered who walked down these streets before you? We research thoroughly before we launch a tour, ensuring we’re well-versed in local history and armed with a collection of fascinating stories and obscure facts to entertain you en route.  Many guests – especially locals! – say this is their favourite part of our tours.

Ensuring You Have An Amazing Time
All of the Chocolate Ecstasy Tour guides are handpicked by Jennifer because of their kind heartedness, their consideration for others and their instant ability to make people feel welcomed and engaged. As well as their obsession with chocolate, of course!

You can hear what other people have said about their experiences here.  Of course, if you did have a less than stellar experience on our walking tours or workshops, please tell us.  This care includes adapting the tour for people with physical challenges or allergies, intolerances or dislikes – the more notice you give us for any special requirements, the easier it is for us to make the tour smooth and enjoyable for you.  

Our Chocolate Shops, Bakeries and Gelaterias 
Our founder, Jen (pictured above), is a passionate member of the fine chocolate community and part of her aim in life is to promote the workers in the fine chocolate industry, from the hard working cocoa farmers to the talented artisans who create the wonderful treats we sample during the tasting tours.  This also applies to the bakeries and gelaterias, too. Most of the places we visit are independently run and we want to support their growth and see them flourish even more. It’s out of respect to their busiest periods that we don’t run chocolate tours on weekends in December in the lead up to Christmas, nor on Easter weekend.

Our History

Chocolate Ecstasy Tours began in 2005 at a time when most spam filters wouldn't let "Ecstasy" through. Jen wrote a list of things she loved which included chocolate, meeting people, talking, eating and London. From this she brainstormed how she could start a business and - voila! - Chocolate Ecstasy Tours was born. 

It began as a part time hobby and attracted other passionate chocoholics to join her guiding some of the tours as well. Now Jen spends the majority of her time guiding tours and tastings, judging chocolate and other food awards, tasting and consulting for various chocolate companies and travelling to attend conferences or visit plantations, boutiques and factories in the UK and beyond. In short, she is obsessed with chocolate.

The aim of the tours is primarily to have fun. We also want to show you a different side of London and help you learn about chocolate - mostly through tasting some of the most delicious sweet (and not so sweet!) things the UK has to offer.

Taking over the world with chocolate! (OK, just Britain for now.)
Not content with just chocolate and London, Jennifer and her awesome guides are on a mission to support and explore chocolate and other fine foods in the UK. At the end of 2016 she launched Taste Tripper which aims to connect people to high quality food and drink retailers, first in London and then beyond.

Chocolate Ecstasy Guides

All of our team love chocolate. They are also super-friendly, genuine people who care about our guests having a wonderful time. Many of them are experienced tour guides, but none of them will deliver a lecture. Our tours are personal and with small groups we are able to tailor the information to what people are most interested in learning about.   

Lindsay S is a talented singer and historian, with a London speciality, whose first job was working at Cadbury World in Bournville. She was even born in Bournville, so it's like chocolate runs through her veins.   

Elle C is a trained chocolatier who leads tours and workshops for Chocolate Ecstasy Tours. She is crazy about chocolate and will often come home from a night out and mix up a batch of truffles.   

Meredith is an experienced leader who runs food-centred corporate education workshops.  She has a bounty (ahem!) of chocolate knowledge and can often be found experimenting with raw cacao or nibbling through single-origin dark chocolate bars.

Louise started her tour guiding career organising and hosting events on luxury cruise liners. She has also worked for the Institute of Directors, presenting at business leader events throughout the UK. Louise is delighted to now be utilising these skills with her massive love of chocolate to help fellow fans discover the world of chocolate!   

Natasha is a sensory scientist, passionate about helping people experience sight, sound, touch and taste like they haven't before. She's a lifelong foodie and spends half her week assisting at a Food & Cookery School.

Harmony started a chocolate blog at 16. She's currently studying Business at university but she spends all of the spare time working for or volunteering for or on behalf of chocolate makers.

Sally was first sent on a chocolate tour in 2006 by her chocolate-loving daughters. As well as running her own training company, Sally charms people with chocolate and her knowledge of history on the weekend chocolate tours (and occasionally during the week, too!).  Sally now runs most of our Brighton tours.   

Hazel is a food developer by day and by night a chocolate experimenter.  She has her own grinder and makes her own chocolate at home and spent her last few vacations in cocoa-growing countries volunteering on a cocoa plantation and in a chocolate factory.

Originally from the countryside, Katie is a passionate chocoholic who wasn't content just eating it but started making amazing beauty products with cocoa butter as well and making her own truffles and bars which she sells for special occasions.

Eleanor is a dedicated chocolate and ice cream lover and a talented actress. She came on several tours as a customer before joining us as a guide.

Rana is London born and bred who signs up for food tours in every city she visits so she knows a lot about what to do to make ours great! She also makes the best lemon drizzle cake (with chocolate chunks, of course!) that we've ever tried.