Jennifer Earle Chocolate Expert


At Chocolate Ecstasy Tours, we love:

Filling You Up With Treats!
We guarantee that you will leave your Chocolate Ecstasy Tour completely full of chocolate, ice cream and/or sweet treats. 

Telling stories
Ever wondered who walked down these streets before you? We research thoroughly before we launch a tour, ensuring we’re well-versed in local history and armed with a collection of fascinating stories and obscure facts to entertain you en route.  Many guests – especially locals! – say this is their favourite part of our tours.

Showing You An Amazing Time All of the Chocolate Ecstasy Tour guides are handpicked by Jennifer because of their kindheartedness, their consideration for others and their instant ability to make people feel welcomed and engaged. As well as their obsession with chocolate, of course!

You can hear what other people have said about their experiences here.  If you did have a less than stellar experience on our walking tours or workshops, please tell us.  It's so important to us and we really want to make it right if it didn't live up to our expected standard.
Our Chocolate Shops, Bakeries and Gelaterias 
Our founder, Jen (pictured above), is a passionate member of the fine chocolate and wider food community, as well as a judge for International Chocolate Awards, the Academy of Chocolate Awards and the Great Taste Awards.

Jen's goal is to promote the workers in the industry, from the hard working cocoa farmers to the talented artisans who create the wonderful treats we sample during the tasting tours.   Most of the places we visit are independently run and we want to support their growth and see them flourish even more. It’s out of respect to their busiest periods that we don’t run public chocolate tours on weekends in December in the lead up to Christmas, nor over the Easter weekend.

Our History

Chocolate Ecstasy Tours began in 2005 when Jen took to heart the idea that "if you do something you love you'll never work a day in your life". She wrote a list of things she loved - chocolate, meeting people, talking, eating and London - and Chocolate Ecstasy Tours was born.  It actually took nine months of research and planning to launch and it grew slowly whilst Jen went to day jobs as a Food Buyer and then a Food Developer for major retailers.

Now Jen spends the majority of her time guiding tours and tastings, judging chocolate and other food awards, speaking at events, tasting and consulting for various chocolate companies and travelling to attend conferences or to visit plantations, boutiques and factories in the UK and beyond.

The aim of the tours is primarily to have fun. We also want to show you a different side of London and help you learn about chocolate - mostly through tasting some of the most delicious sweet (and not so sweet!) things the UK has to offer.

More than chocolate...
As well as adding Ice Cream and Sweet Treats Tours to the mix, at the end of 2016 Jen launched Taste Tripper which aims to help people explore more high quality food and drink retailers, first in London and then beyond.

Chocolate Ecstasy Guides

All of our team love chocolate. They are also super-friendly, genuine people who care about our guests having a wonderful time.  As we only have small groups on our public owe are able to tailor the information to what people are most interested in learning about.   

Natasha is a sensory scientist, passionate about helping people experience sight, sound, touch and taste like they haven't before. She's a lifelong foodie and spends half her week assisting at a Food & Cookery School.

Lindsay S is a talented singer and historian, with a London speciality, whose first job was working at Cadbury World in Bournville. She was even born in Bournville, so it's like chocolate runs through her veins.   

Louise started her tour guiding career organising and hosting events on luxury cruise liners. She has also worked for the Institute of Directors, presenting at business leader events throughout the UK. Louise is delighted to now be utilising these skills with her massive love of chocolate to help fellow fans discover the world of chocolate!   

Eleanor is a dedicated chocolate and ice cream lover and a talented actress. She came on several tours as a customer before joining us as a guide.

Sunny is a passionate Londoner who used to help out a London-based chocolatier. She currently leads our sweet-toothed Chelsea tours.

Scott is a professional baker who used to supply coffee shops in London with delicious treats. Now you'll mostly find him out exploring London's food scene every day of the week for his popular Instagram account. He is ice cream obsessed and loves leading our ice cream tours.

Hazel is a professional tea taster with a passion for chocolate. She runs tasting and school workshops and is an actress as well.