About Chocolate Ecstasy Tours

From a love of chocolate and a love of London... 

Jennifer Earle chocolate expert

The first Chocolate Ecstasy Tour was back in 2005. Lifelong chocolate obsessive Jennifer Earle had discovered beautiful chocolate boutiques hidden away from London's busier streets and she wanted to spread the word. 


What more joyous way to spend time than to walk between these places, tasting at each one and taking in the sights in between? All the while chatting with fellow chocolate lovers. Fifteen years of guiding tours has given us confidence that people who love chocolate enough to go on a chocolate walking tour are really the kindest and most interesting people.


Our groups are small and our relationships with the shop owners are special. We share stories as we walk and want to hear yours as well. We promise that every guest will feel completely full of chocolate / ice cream / sweet treats by the end of their time with us.


Since our public tours have mostly been on pause since mid-March 2020 we have been running online Mystery Chocolate Tastings. These are available to private groups with lots of chocolate information and each month we hold one that is open to any individual or group to join. The chocolates are new every month and from a selection of great British chocolatiers or chocolate makers.  

Chocolate Ecstasy Guides

All of our team love chocolate. They are also super-friendly, genuine people who care about our guests having a wonderful time.  As we only have small groups on our public tours we are able to tailor the information to what you are most interested in learning about.   

Jen is the founder of Chocolate Ecstasy Tours and even more consumed by chocolate (and more chocolate consumed by her) than back in 2005 when she started showing people London's chocolate scene. Jen has worked in new product development and buying for major food retailers alongside running the tours and now does innovation consulting, food safaris and TV and radio appearances, alongside running the admin of the tours and some actual tours. She is a grand juror for the Academy of Chocolate Awards and the International Chocolate Awards as well as a chocolate specialist for the Great Taste Awards. You can follow more of her sweet food adventures on Instagram at @jennifer.earle.

is a sensory scientist, passionate about helping people experience sight, sound, touch and taste like they haven't before. She's a lifelong foodie and spends half her week assisting at a Food & Cookery School.

Louise started her tour guiding career organising and hosting events on luxury cruise liners. She has also worked for the Institute of Directors, presenting at business leader events throughout the UK. Louise is delighted to now be utilising these skills with her massive love of chocolate to help fellow fans discover the world of chocolate!   

Sunny is a passionate Londoner who used to work alongside a London-based chocolatier and delivers school workshops. She currently leads our sweet-toothed Chelsea tours.

Scott is a professional baker who used to supply coffee shops in London with delicious treats. Now you'll mostly find him out exploring London's food scene every day of the week for his popular Instagram account. He is ice cream obsessed and loves leading our ice cream tours.

Hazel is a professional tea taster with a passion for chocolate. She runs tea tastings and school workshops alongside stage acting roles.

Eleanor is a dedicated chocolate and ice cream lover and a talented actress. She came on several tours as a customer before joining us as a guide.